Image source: http://www.inquisitr.com/2739833/justin-bieber-kendall-jenner-calvin-klein-spring-underwear-campaign-2016/
The Photoshop present on the covers of Men’s Health magazine isn’t necessarily the entire problem because we all know that photos get retouched all the time. The problem is the fact that these magazine covers, perfume advertisements and underwear models make males believe that this is the only way to be if you want to appear successful, strong and masculine. The media completely omits the fact that these models not only “work out” and “eat right” as the headlines suggest.
What these magazines are selling are fiction and unhealthy ways to get to a certain “fitness” level anyways. Losing a pound a day? The only exercise you need to get abs? No more man-boobs? In order to sell the magazine and the products that are within it’s pages, they must first make the reader feel inferior and create a need.
Rarely do we take a look behind the scenes, there are also spray tans, body contouring, a lighting crew, make-up artists, hair stylists and a professional photographer who has probably taken hundreds of the same photo to get the one that ends up being professionally photoshopped before it ends up on newsstands. All this work gets put into a single photo and men from all around the world are left feeling bad about themselves for not being able to achieve the photographed perfection in their everyday lives. This needs to end
This article is part of three part series in collaboration with Photoshop It Ain’t Real. To take a look the article on Photoshop It Ain’t Real click here and to read the previous article click here.