Often we see females in the media being supported and told to be themselves, embrace your natural beauty and don’t worry about what other people think. Rarely would we ever see the same support when it comes to males. Quite the contrary, males are pressured to be tall, muscley, lean, possess good hair, a nice jawline and the list goes on.
Though why is this so?
Not only does advertisements, photoshopped magazine covers and other unrealistic portrayals of the male body affect the way that males perceive themselves there is no one to tell them otherwise. As a society, we don’t teach males to accept themselves but rather associate ‘The Standard Male’ with being lazy and weak. Major influencers in body positivity such as Dove are strongly focused on only female body positivity and they’re doing some great work at starting a positive body image movement. But…why aren’t males included into the mix? Men can be insecure about their bodies just as much as females are, however, this is rarely discussed.
It doesn’t have to be this way! The aim of The Standard Male is not only to promote positive male body image but also to petition for Dove to be inclusive of males in future campaigns.
If you would like to support this cause sign our petition here
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